UK Direct Marketing Triumph at Golf Event After President Lands Buggy in Bunker

October 9th 2008


Fareham, United Kingdom: DQ Global, the experts in data quality improvement today announced the UK triumph at the annual Direct Marketing Association Golf Society match and also how pleased they are to have their CEO back in one piece after a golf buggy accident.


Martin Doyle, keen golfer and this years’ president of DMIGS (Direct Marketing Industry Golf Society), came up with the idea for the first international trip in the society’s history.  This culminated in the DMIGS playing a Ryder Cup style match against the Irish Direct Marketing Association on the 29th September in Ireland.


After a tense last few holes the UK team were crowned the winner with Martin accepting the cup on the team’s behalf. The event was not without its troubles however as CEO of DQ, Martin Doyle explains……


Whilst warming up for the event, my buggy buddy and errant Driver, Mr David Castle, Managing Director of TNT Lifecycle Marketing, accidentally reversed us to alongside a 7 foot deep bunker!! Unfortunately, so alongside that we ended up tipping over into the bunker rolling our golf buggy upside down.


Pictures can be seen here –


Not an experience I’m rushing to repeat I assure you. Thankfully we came out relatively unscathed, a couple of bruises – including the ego. Thanks to Colin Lloyd, former president of the DMA for coming to our rescue as seen in one of our pictures. A couple of trips the Osteopath seem to have sorted my back out, not sure how successful he’s been with improving my golf swing though. 


The good news was that I had birdied the hole before taking a detailed look at where my ball might have ordinarily landed.


About The Direct Marketing Golf Society
The Direct Marketing Industry Golf Society is a voluntarily run organisation, providing quality competition and friendship through golf for people working within the direct marketing industry. Since its humble beginnings, the “DMIGS” has now developed into a well respected golfing society that organises three/four golf days per year throughout the country including a competition against the IPA in June. 


About The Irish Direct Marketing Association
The IDMA is the trade association of the direct marketing industry in Ireland. Membership is made up of companies engaged in direct marketing activities, as well as suppliers of products and services to the industry.


About DQ Global
With over 10 years’ experience in data quality improvement, DQ Global specialises in easy to use, database-independent, data cleansing software which saves money and provides a platform for better informed decisions. Solutions range from simple desktop, through larger departmental databases to complex enterprise-wide single customer view and master data management initiatives. Head Quartered in Fareham, Hampshire, UK; DQ Global also has regional offices in North America and South Africa serving over 500 clients worldwide, including: Toshiba, Harvey Nichols, Standard Charter Bank, Pfizer and Siemens.



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